Marketing Automation

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Keep Your Audience Engaged

Everyone’s saying “You need Marketing Automation!” but is anyone asking you about your business problems? A technology is never the answer unless it solves a business need. Can Marketing Automation help you transform your marketing function and create greater efficiencies and revenues? Yes, but how?

We’re here for you every step of the way. We’ll help you from system selection, implementation, training, integration with CRM or other systems, and help you and your team to plan and deliver campaigns. We are here to share our ideas and experiences with folks like you who are looking for the answers you need.

Marketing Automation Services

Want to spend more time measuring campaign effectiveness instead of implementation and execution? Marketing automation could be the answer. Let us help you.


Engaged Leads Become Engaged Customers

Lead Nurturing enables marketers to reduce the cost of lead acquisition by cultivating nascent interest into sales-ready opportunities. Statistics show that lead nurturing can increase audience response by up to a factor of four or more. Use a drip campaign to offer valuable content such as whitepapers, best practices, and actionable advice. As a result, you build trust and respect in your brand, and are front-of-mind when prospects are ready to buy.

Key benefits of our services include:

    • Creation of advanced lead segments
    • Automation of multichannel marketing communications through email, voice messaging, SMS (text), fax, and direct mail.
    • Track prospect engagement. Trigger actions based on defined thresholds, such as converting leads to the sales team or starting a new campaign track.
    • Focus marketing efforts on your target audience “sweet-spot” with Profile Scoring.
    • Create, deliver, and track sophisticated email marketing communications.
    • Report and analyze marketing return on investment, cost-per lead, and other financial views for all marketing campaigns. Measure the performance of individual tactics. Compare campaign performance of single and multiple communication modes.



Keep Your Customers Engaged and Energized

Increase renewal, add-on, and up-sell business. Customer Nurturing enables marketers to proactively develop deeper customer relationships through consistent communications. Systematically bring new customers onboard to increase client success; share tips and techniques; and promote special offers.

Key capabilities of our solutions include:

    • Create advanced customer segments.
    • Automate multichannel marketing communications through email, voice messaging, SMS (text), fax, and direct mail.
    • Track customer engagement. Trigger actions based on your defined thresholds and responses, such as initiate a customer loyalty campaign, notify an account manager, or begin a multi-step renewal campaign.
    • Focus marketing efforts to move customers toward being a brand advocate.
    • Create, deliver, and track sophisticated email marketing communications.
    • Report and analyze marketing return on investment, customer lifetime value, and other financial views for customer nurturing campaigns. Measure the performance of individual tactics. Compare program and campaign performance of single and multiple communication modes.



Automated Multi-Channel Communications

Reach buyers via their preferred communication channels with the ROI Multichannel Marketing software solution. Combine multiple modes to increase overall campaign response. Trigger alerts to your printer and direct mail house. Track multichannel marketing return on investment. You’ll deliver highly personalized communications that produce measurable results.

Key capabilities of our Multi-channel Marketing services include:

    • Management of all contact data and campaign history within a single marketing database.
    • Create behavioral and demographic-based campaigns by integrating buyer data from multiple systems, including your CRM, web site, survey, transaction, analytic, and other customer data sources.
    • Create advanced audience segments using the marketing segmentation builder or SQL.
    • Automate multichannel marketing communications through email, voice messaging, SMS (text), fax, and direct mail.
    • Organize marketing programs, campaigns and tactics. Get summaries of ROI, cost-per-response, and other performance information.
    • Track prospect and customer engagement with Lead Scoring. Trigger actions based on your defined thresholds, such as converting leads to the sales team or starting a new campaign track.
    • Focus marketing efforts on your target audience “sweet-spot” with Profile Scoring.
    • Create, deliver, and track sophisticated email marketing communications.
    • Report and analyze marketing return on investment, cost-per lead, and other financial views for all marketing campaigns. Measure the performance of individual tactics. Compare campaign performance of single and multiple communication modes.



Close the Loop

Most businesses operate in an environment where customer data exists in many different systems or SQL databases — CRM, email marketing databases, call center history logs, order entry systems and sales databases to name a few.

Our Integration solutions enable marketers to increase the value of their CRM and other sales and marketing systems. Connect with virtually any other sales and marketing system through our integration services.

Key capabilities of our Integration sservices include:

    • Connect with popular systems such as Salesforce, MS CRM, Avectra, ExactTarget, Delivra, and Premiere Global.
    • Integration Services let you connect with all of your sales and marketing systems to aggregate data for advanced behavioral and demographic-based campaigns.