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myCampaignPro is proud to have DK New Media as a client and partner and we were recently asked to help them automate their email marketing program to coincide with the relaunch of their blog – the highly regarded Marketing Technology Blog.

A new blog design required a new email design as well. We helped not only with the redesign, but also by taking all the relevant information contained in their blog and organizing it for email distribution. The Marketing Technology Blog is built on the WordPress platform and almost all of their content is created within the WordPress content management system and redistributed elsewhere.

This is where we were able to help automate. Doug Karr (Prolific blogger, entrepreneur, and author) was tired of taking the content within his blog and manually creating each email and sending it. We were able to create specific RSS feeds from tagged wordpress content and then creating a dynamic way to read that information back into the email.  By simply tagging posts he was creating in WordPress, Doug was now able to mark specific content for email distribution. The email was designed to read this information in and display it in a wide variety of formats (last five articles, favorited links, post length display, etc) even creating email exclusive content that wasn’t made accessible on the blog itself.

All that was left was to create a regular automated schedule that sent the email out to his list. We were able to set up a weekly send schedule that sent the email at the same time at the same day every week – reading in all the specific blog content without ever having to log into his email marketing program.

The  result was a set-it-and-forget-it email marketing program where all Doug had to do was keep using WordPress exactly as he was used to. A great marriage of marketing, technology, and process designed together to create a fantastic email program that drastically saved time and increased ROI.

If you are interested you should check out the Marketing Tech Blog – they even highlighted the email program on the blog as well!